Why is responsive web design so important?

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Why is responsive web design so important?


This was a popular concept during the 2013 summer when Google released its Hummingbird algorithm. This is what gave life to the term, “content is king,” as the most important statement as an online marketer. The more you said it, the more you got page views. Today, it still holds tremendous truth, but content is now most competitive on websites with flexible interaction that puts users in the driver seat and gives them easy navigation while surfing a website.

This interaction can be experienced on mobile, desktop, and tablets. Tablet devices continue to grow in popularity as memory continues to improve to the level of laptops. Mobile devices are also on the popularity increase scale as users are more in front of their mobile devices than computing laptops or desktops. As such mobile importance is growing and 4 out of every 5 users of rich interactive media will shop online.

Yet a term like “mobile interaction” isn’t limited to the use of smartphones and tablets. It can also be used to define the interactivity of web platforms and how users access or navigate a site’s web design. That’s why we’re going to get more into and discuss responsive web design. More than 50 percent of users that find responsive media will wind up spending more money and more than 62 percent of websites upgrading to responsive web design will gain an improvement in sales.

There are technical and practical concepts to responsive web design.

The practical side can be seen on the user end as the actual experience they have using a website. An effect in responsive media, in this case, comes about as a result of modern HTML and creativity directly applied to website development and its planned construction. The construction, with responsive web design is primarily about the user experience.

The additional component to responsive web design is the web programming capabilities of the designer. This is where HTML and other special knowledge comes in handy in order to manipulate a website so that it competitively lives up to the new standards and appearances of responsive platforms. You’ll need to be aware of both techniques the technical and practical applications and their results as a web designer. 74% of users who visit sites that interact well with responsive web design consent to having revisited those platforms repeatedly.

During the actual phases of web development, responsive web design should be seen as an addition to an entire website. Clearly, you don’t want to create a website just for its interactive potential if the information found on the platform doesn’t have a purpose or application that the user can benefit from. You always want to draw in readers first by having well researched and engaging content because “content is still king”. Using responsive web design enables marketers and designers to project how a website’s information will look, feel and function competitively.

The responsive web design features primary objectives are summed up in a user’s ability to scroll, touch, read, find, be redirected, resize and navigate the site in whole. The easier it is to do any of the these functions, the better experience the user will have. Likewise, the more visually appealing and compact this experience is, the more friendly it will be to its visitors. These flexible qualities can be incorporated through different methods and approaches that will dictate how the site functions.

Distinguishing oneself in this manner is about having the right style and then applying experience and creativity with a clear understanding of the end user in mind. You’ll be surprised to know that 70 percent of mobile users will interact with this type of media.

In web design aesthetics the navigation and appearance are your highest concepts with responsive web design. Pages and sites that are adapted to the advanced components of modern responsive web design cater to more than just mobile traffic such as ease of use and user experience. Content and ease of use for mobile are becoming king, and therefore you need to consider responsive web design in your web development process.

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