Overcoming the 5 Top Tech Startup Challenges

By JT 2 years ago
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Overcoming the 5 Top Tech Startup Challenges

The tech startup world remains a popular business venture. Thanks to the likes of Microsoft and Apple, the phenomenal success of business in Silicon Valley and platforms like Facebook, tech has become the industry of choice. As there continues to be payouts in the billions, everyone is excited at the prospect of launching a tech company.

Of course, with billions flowing from it, the tech landscape is risky as it gets. There are challenges unique to building a technology solutions company. While being prepared for them doesn’t guarantee your business will be the next YouTube, being prepared does significantly improve your chances of success.

This is An Industry that Never Stops Evolving

Change can have a significant impact on any business or industry. The risk is higher when it comes to fields like programming, mobile apps or other technology solutions. Movement in technology is a given and any company in these fields hoping to keep its head above water will need to move quickly in order to stay competitive.

Whether a software development company or an agency that provides website application, you have to be ready to move fast on ideas and to adjust products, services and campaigns with the industry. There are small windows of opportunity in tech and being first doesn’t make you the winner. The tech startup across the road or coming in the next three months will likely be ready with new ideas and could use your platform to do it better.

Struggling to Stay on Track

A new software development company may find its agenda thrown by technological advancement. It is not unusual for startups to end up failing because they were not ready to change direction fast enough. Unlike their larger competitors, startups cannot afford to just abandon projects and start anew. Whatever’s on the table, do not lay stagnant. Finish one project, move on to the next, adjust production as needed and work fast toward every goal.


Mainstream technology is a flowing river. While working with a company can seem a great way to grow, it can be risky for a startup when they end up with a partner whose solutions go obsolete over time. Imagine a startup with mobile application driven by partners and based on emerging tech and both dissolve unexpectedly because markets or tech change.

Startups should lean toward partners with greater chances of success and longevity. When partnering with other businesses, make sure negotiations clearly help the startup.


According to a 2011 Startup Genome Report, almost three-quarters of high growth Internet startups die due to premature scaling. The tech fields like mobile apps and programming need a specific group of talents. While it is understandable that one wants the best candidates now, many technology startups tend to build on staff – hiring too many people – far too soon. This is accommodated by the fact tech startups can grow fast. This can attract significant funding, which leads to over scaling.


Most tech startups are B2B. These relationships are dependent on the tech company keeping client operations running smoothly. Despite a reliance on technology, a new restaurant or department store isn’t at the same level of cyber risk as a startup whose operations will be heavily dependent on the web, software and hardware. Employees should be trained in managing sensitive information. There has to be antivirus and firewall solutions to minimize threats. Company data should be accessed through private and secure connections. Cyber-insurance policies should be considered.

A technology solutions company faces steep competition. Their level of dedication and preparation for unique challenges like these will greatly enhance success.

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